OrgCentric, a new partnership of McGill + Partners and IridiumGroup, has been created to serve nonprofit organizations and deliver expertise across three inter-related disciplines – strategy, branding, and communications. A team of 13 professionals with expertise in strategic planning, branding and visual identity, communications and messaging solutions, media (digital, social, mobile, print, and event) channel integration and monetization, web and interactive design, and marketing systems will provide a valuable and highly tangible resource for the nonprofit community.

OrgCentric’s three aligned and inter-related disciplines are:

• Strategic Planning: OrgCentric helps organizations develop an energetic vision; define organizational missions, goals, and objectives; map a scalable approach for tactical implementation; and establish metrics to measure success.
• Branding and Visual Identity: OrgCentric brings brand attributes, messaging, visual identity, and marketing elements into alignment to demonstrate the values, brand promise, and tangible benefits of an organization.
• Communications: Through communications audit, strategy development, and integration of channel and platforms, OrgCentric helps optimize member and constituent engagement, increase advocacy and policy impact, and enhance communications and media contribution to non-dues revenue.

Further information about OrgCentric can be found at the OrgCentric website http://www.orgcentric.net.